Corteva Biologicals

I led the visual development for the launch of Corteva's new line of biological products. The core challenge was executing a strategic brand extension that allowed the new line to be visually distinct—communicating innovation and specialty—while maintaining clear recognition as a Corteva offering.

This effort included extensive visual identity exploration to define new color palettes and design elements for two novel product categories (Pheromones and Biostimulants), alongside established categories. This process ensured the brand could scale into new market spaces.

Deliverables included: Logo suite, specialized product packaging, comprehensive print and digital template systems, and all requisite corporate website assets.