Sage Accounting Rebrand

In 2020, I led the creative design for the comprehensive rebrand and renaming of Peachtree Accounting to Sage Accounting. The primary objective was to launch a new retail packaging system that transcended the existing brand perception and established a strong, confident market presence.

The resulting two-piece packaging solution was engineered to convey professionalism, reliability, and institutional confidence on the retail shelf. This design was crucial in communicating the brand's new, elevated identity to the small-to-midsize business sector.

Recognition:
Winner of an AIGA 2022 Best Packaging Award.