Hennessy: Major Taylor Tribute
Digital Content Hub
I provided essential design and asset creation for Hennessy’s digital tribute to Major “White Rabbit” Taylor. My role involved translating the overall campaign concept into a compelling content hub on the corporate website, ensuring a smooth and engaging user experience.
I designed and prepared the visual assets for a wide range of features, including those highlighting contributions from various artists. Additionally, I created the necessary supporting graphics for the associated sweepstakes and the National Bicycle Company (NBC) scholarship initiative.
Key Focus: Digital asset production, web content visualization, and campaign support graphics.
Created using Sketch.
Homepage Hero “Tout” that led to the content hub.