Kroger Mi Familia Microsite

I executed the digital design and visual asset creation for a dedicated Kroger microsite aimed at increasing accessibility and engagement with the Spanish-speaking community.

My role involved creating a visually inviting and culturally relevant environment. This included designing graphics and layout elements to feature traditional and holiday Latin recipes. I also developed clear, engaging calls-to-action and visuals to promote the Rewards Program sign-up, coupons, and available savings, directly supporting Kroger's marketing goals.

Key Focus: Multi-lingual web design support, audience-specific visual communication, and user engagement graphics.